Despite the stronghold a competitor had on this account, a major pharmaceutical health care
company’s relationship with other Pro Mach brands opens the door for Brenton to craft a
relationship that led to new sales.
The Customer Challenge:
In a very tight time frame the customer wanted to replace its conventional tray/shrink equipment
with a more environmentally-friendly and technologically advanced solution. Specifically, they
were interested in reducing the amount of film and packaging product used by means of
banding can product then loading the product into trays.
The Pro Mach Solution:
The client was an existing customer of both Fowler and Allpax and had a strong relationship
with Pro Mach corporate, but was using competitive products for the machines they wanted to
replace. Their relationship with Pro Mach opened the door for Brenton to sell a shrink wrapper
and heat tunnel to the one of their locations. Through these relationships Brenton also provided
4 BrentonPro high speed inline continuous motion case packers for two of their plants. These case packers were designed to pack 8 ounce plastic bottles of nutritional drinks into wrap-
around cases and operate at speeds up to 75 cycles (1,200 products) per minute and to accommodate 15 different pack patterns. This was a 25% increase in output over the previous
equipment. Each case packer project involved conveyor integration as well. Brenton’s new product development of the BrentonPro Series case packers allowed the customer to become more sustainable by reducing its amount of film and packaging product used. Brenton was also able to meet a very short lead time of just 3 months for the first two case packer systems installed in one of the plants.
Pro Mach Divisions Involved: