ProMach’s End of Line Packaging Business Unit Announces New Distributed Products Group

Feb 01, 2013

Alexandria, MN - ProMach Inc. announced today it has formed a new End of Line (EOL) Distributed Products Group to enhance sales and marketing support for distributors selling its end of line products. ProMach’s industry leading EOL brands primarily sold through specialty packaging distributors include Wexxar/Bel case packers and case sealers, IPAK tray and bliss formers, and Orion stretch wrappers.

The new group will focus on the specific support needs of ProMach’s EOL packaging distributors and include an expanded team of Business Development Managers, Regional Sales Managers, and marketing staff. Foremost the new team will provide distributors with increased regional support, lead generation and resources to help them increase revenues.

Two ProMach veterans will head up the Distributed Products Group Sales and Marketing efforts. Jim Stoddard has been named Vice President of Sales for the EOL Distributed Products Group. Steve Holland has been named Vice President of Marketing for the EOL Distributed Products Group. Both Mr. Stoddard and Mr. Holland will report to Barry Heiser, ProMach End of Line President.

EOL Distributed Products Group Sales

Three new Business Development Manager roles, reporting to Mr. Stoddard, have been created to oversee distributor sales relationships in the Eastern U.S., Central U.S, and Western U.S. and Canada geographic regions. Mr. Stoddard recently served as Vice President of Sales for Wexxar. He has been a part of the Wexxar team for 13 years.

“The goal for our Business Development Managers is to strengthen regional support for distributors and to help them accelerate equipment revenues,” said Mr. Stoddard. “All our Business Development Managers are proven sales professionals, experienced in working with distributors to cultivate sales opportunities. Our entire team is looking forward to forging stronger relationships and delivering world class regional support for our distributors.”

Scott Combs has been promoted to the role of Business Development Manager for the Eastern U.S. EOL distributed products’ sales professionals covering the Eastern Territory will report to Mr. Combs. These include Wexxar Regional Sales Managers Michael Bourdua and Chad Waites and Orion Regional Sales Managers Irwin Azriel and Jeff Crone. Mr. Combs has been part of the Wexxar team for 13 years. He was Wexxar’s Territory Manager for the Northeast before accepting his current role.

Pat Pownall has been promoted to the role of Business Development Manager for the Central Territory. All EOL distributed products sales professionals covering territories in the Central part of the U.S. will report to Mr. Pownall. These include Wexxar Regional Sales Manager Matt Shockley and Orion Regional Sales Managers Mark Collins and Paul Repmann. Mr. Pownall has been with Wexxar for seven years. He joined Wexxar as the Territory Manager for the North Central Region.

Paul Watmough has been promoted to the role of Business Development Manager for the Western U.S. and Canada. All EOL distributed products sales professionals in the Western U.S. and Canada will report to Mr. Watmough. This includes Wexxar Regional Sales Managers Mike Parkinson and Robert Jefferies and Orion Regional Sales Manager Jeff Mayberry. Mr. Watmough has been part of Wexxar packaging for 10 years and most recently was Business Development Manager for the West Coast and Canada.

Peter Zweber has been named National Accounts Manager for EOL Distributed Products. Mr. Zweber, a veteran ProMach sales manager, will lead development of national accounts programs for Wexxar/Bel, IPAK and Orion distributed products.

Marketing, EOL Distributed Products Group

All marketing staff and efforts supporting ProMach’s EOL distributed product lines will report to Mr. Holland. Mr. Holland started with ProMach’s Wexxar brand in 2003 and was its Vice President of Sales before assuming sales management duties for the Orion product line.

“Our goal is to provide a more focused and expanded marketing effort that specifically supports our distributors and provides them with the resources they need to increase equipment revenues,” said Mr. Holland. “We have a strong team and outstanding distributors. A more focused marketing effort on developing those channels and forging stronger relationships should be a win-win for both ProMach and our distributors.”

About Brenton

A leader in servo technology packaging applications, Brenton engineers and manufactures case packing equipment, shrink-wrapping machines, robotic packaging systems, custom packaging systems, and product handling equipment for the food, beverage, pharmaceutical, personal care, and household products industries. Brenton also manufactures the Currie line of conventional and robotic palletizers. Brenton is a product brand of ProMach, a global leader in packaging line solutions. As part of the ProMach End of Line business line, Brenton helps our packaging customers protect and grow the reputation and trust of their consumers. ProMach is performance, and the proof is in every package. Learn more about Brenton at and more about ProMach at

Media Contact
David Starck | 1-720-390-7707

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